James Hardie Pro Football Hall of Fame Invitational
For James Hardie’s first appearance as the title sponsor of the Pro Football Hall of Fame PGA Invitational, the mission was clear: craft an unforgettable experience that captivated fans on-site and kept the brand shining on-screen.
We didn’t just add their name to the event — we wove it into the fabric of the experience. A striking 4,500+ sq ft “Home of Legends” pavilion anchored the 17th green, tee markers took shape as miniature Hardie homes, and the event bars carried the brand’s signature siding design. The driving range transformed into a full-scale football field, while the 18th-hole hospitality lounge offered an elevated VIP escape.
To bring James Hardie’s partnership with Habitat for Humanity to life, we introduced a playful, purpose-driven twist — a mini-putt challenge where every successful putt unlocked a donation. The result: over 27,000 fans engaged, $100,000 raised, and a debut that made a lasting impression.
