NIKE FOOTBALL NFLX BOOTH
The NFLX booth at this year’s NFL Experience in Santa Clara brought the “Chase the Smoke” vision to life in a way that resonated with the energy and excitement of Super Bowl weekend. Set against the backdrop of one of the most celebrated events in sports, the booth became a destination within the fan experience — drawing crowds with its commanding presence and atmospheric design.
Refined Details and Concrete Breaks Made the NFLX Booth Tangible and Unforgettable
Fans lingered in these moments, capturing photos, engaging with the content, and sharing their experiences across social media, amplifying the booth’s impact beyond its physical footprint. The interplay of light, material, and movement created an immersive environment that not only reflected NFLX’s creative identity but also enhanced the larger Super Bowl celebration — making “Chase the Smoke” a memorable highlight of the 2026 NFL Experience.
