NIKE SB LX NFLX BOOTH
With legendary visionary Simon Miller from Brand Activation Services, we partnered to help bring his “Chase the Smoke” vision to life for the NFLX booth at this year’s NFL Experience in Santa Clara. Working alongside Brand Activation Services, the installation captured the energy and excitement of Super Bowl weekend. Set against the backdrop of one of the most celebrated events in sports, the booth became a destination within the fan experience—drawing crowds with its commanding presence and immersive atmosphere.
Refined Details and Concrete Breaks Made the NFLX Booth Tangible and Unforgettable
Fans lingered in these moments, capturing photos, engaging with the content, and sharing their experiences across social media, amplifying the booth’s impact beyond its physical footprint. The interplay of light, material, and movement created an immersive environment that not only reflected NFLX’s creative identity but also enhanced the larger Super Bowl celebration — making “Chase the Smoke” a memorable highlight of the 2026 NFL Experience.
