Bridgerton Society Papers Stunt
Ahead of the highly anticipated third season of Bridgerton, Netflix sought to captivate New Yorkers with charming, Regency-inspired moments placed right in the heart of the city. Partnering with OOH agency IDEKO, we brought their vision to life through two bespoke pop-up newsstands—one positioned at Chelsea Triangle and the other at Alice Tully Hall at Lincoln Center.
Each installation blended period elegance with modern city energy, designed to spark curiosity and draw fans into the world of the show.
Guests strolling by were invited to open the handcrafted boxes and discover a custom newspaper penned in the unmistakable voice of Lady Whistledown, complete with the official premiere announcement. From conceptual design and 3D renders to fabrication and printing, we led the creative to bring these to life.
