Maker's Mark Holiday Lounge

Maker’s Mark is bringing warmth, craft, and holiday spirit to life with its immersive Holiday Pop-Up, a seasonal experience designed to celebrate the brand’s heritage of hand-crafted bourbon. 

Year

2023

Year

2023

Scope

Creative Direction, Experiential Design, 3D Rendering

Scope

Creative Direction, Experiential Design, 3D Rendering

Agency

BIRCH

Agency

BIRCH

Ultimately, the Maker’s Mark Holiday Pop-Up aims to inspire guests to slow down, savor the moment, and create memories rooted in authenticity.

The holiday activation is more than a festive installation—it’s a purposeful expression of what it means to “Make a Mark” during the season of giving. Visitors are encouraged to explore curated gift experiences, winter vibes, and engage in hands-on moments that celebrate the season. Through storytelling, sensory discovery, and shared celebration, the pop-up underscores the brand’s belief that the holidays are defined not by scale, but by intention, warmth, and the marks we leave on others.