Square AI Dinner: Taste the Future

We gathered an intimate group of 25 visionary leaders from the food and beverage industry for an exclusive evening of cocktails, connection, and forward-thinking conversation. The private event was designed to spark meaningful dialogue at the intersection of technology, creativity, and culinary innovation — a space where the next era of dining and hospitality is being shaped.

Year

2025

Year

2025

Scope

Experiential Design, Graphic Design

Scope

Experiential Design, Graphic Design

Agency

Poolside Etiquette

Agency

Poolside Etiquette

We reimagined the traditional fireside chat as a Michelin-star dining experience for the mind, where Jack Dorsey and Jonathan Neman were framed like chefs at the pass — sharing ideas with precision, artistry, and warmth.

For this exclusive evening, we set out to design an experience that felt as elevated as the conversation itself. Every detail — from the spatial flow to the sensory palette — was crafted to reflect the sophistication of both the food and beverage leaders in attendance and the pioneering spirit of the discussion. The environment invited ease and intimacy: warm lighting, sculptural floral arrangements, tactile natural materials, and understated technology integrations created a space where innovation felt organic, not imposed.