KING'S HAWAIIAN PRETZEL BITES
We partnered with A21 and King’s Hawaiian to help bring their brand to life in a bold and memorable way, celebrating the launch of their pretzel bites through an immersive, larger-than-life experience. The space was designed to feel playful, energetic, and unmistakably King’s Hawaiian, featuring oversized pretzel bite sculptures, warm brand colors, and a dynamic environment that invited guests to step inside the world of the product.
A Showstopping King’s Hawaiian Experience at SOBEWFF
Surrounding the conveyor were a series of interactive and photo-worthy moments that encouraged guests to explore, engage, and share the experience. The environment blended bold graphics, vibrant lighting, and oversized elements to amplify the product in a fun and unexpected way. By transforming the brand story into a physical space, we helped King’s Hawaiian create a high-impact activation that not only showcased their pretzel bites but also strengthened their playful, welcoming brand identity.
