NIKE SB LIX
At the NFL Super Bowl LIX Fan Experience, we helped Brand Activation Service and Nike captivate the New Orleans crowd by creating a football-themed shopping experience. This footprint infused the city’s rich culture and architecture while maintaining a modern tech look. Attendees celebrated their fandom while appreciating trend-setting apparel.
Nike is a global leader. At the biggest American sporting event of the year, we helped ensure their experience set the standard.
The 30,000 sq. ft. activation paid homage to the French Quarter and included interactive retail displays, edge LED tickers, breathtaking mannequin displays, and the latest merchandise. LED arches dazzled while LED screen photo ops helped create everlasting memories. The combination of bold but familiar helped 200,000 fanatics fall in love with the global giant and The Big Easy all over again.
