POSHMARK POSHFEST LA
Poshmark's 14th annual Poshfest moves off the screen and into downtown Los Angeles.
Poshmark brought its 14th annual Poshfest to City Market Social House in downtown Los Angeles on October 2–3, 2026. For the first time, the event opened to the public as a two-day shopping market, with nearly 5,000 pieces of vintage, designer, denim, bridal and contemporary fashion from sellers across the Poshmark community.
Turning an Online Closet Into a Real Market
Poshfest used to be a conference for sellers. In 2026, Poshmark rebuilt it as a public market, so the space had to work like a store: easy to read, easy to shop, and clearly Poshmark from the door. Working with Poolside Etiquette, I designed the event's environmental graphics and signage, from Poshmark-branded signs across the market to vendor branding for participating sellers and the signage for the Rowenta Steam Studio, a partner activation inside the event. I worked with SKTCH Events on fabrication, approving paint samples, powder-coat finishes and CNC-cut logos, and with AAHS on large-format printing. Over two days, shoppers moved through a market of curated sellers, hands-on brand experiences, food and music, capped by the Posh Party on the evening of October 2.
